Gym Commercial: Turn on the New You

 This is from a commercial I wrote on spec that never was shown to anyone. It was from a time when I thought I could transition into ad writing. I wrote this after I lost of a bunch of "sympathy weight" I gained after my first son was born. 

Stroh’s Gym – “Turn on the New You”

Man – A Man who is a bit of a couch potato

Active Man – A healthier version of Man

*Note – Man and Active Man would be played by the same actor.

Scene 1. APARTMENT COMPLEX EXTERIOR: A small apartment complex consisting of 1 and 2 bedroom apartments with a few car ports. Some apartments have BBQ units outside and one has a faded plastic tricycle.

Man pulls his car into his car port. The car is an older, used car which he has to manually lock. Man walks away from car up sidewalk

Scene 2. INTERIOR OF MAN’S APARTMENT: The apartment is small with the kitchen, living room and entryway all in one space with a hallway leading to the bedroom. There are no decorations on the wall. The sink is full of dishes and there is junk food on the counter of the kitchen. The nicest parts of the apartment are the couch and the large television.

Man enters, grabs a bag of chips off the counter, sits on couch, grabs remote, opens bag of chips and vegetates.

Active Man walks in from the hallway wearing workout gear, stretches and pays no attention to Man sitting on the couch. Active Man exits through the front door.

Man still vegetates, changes the channel, he pours the remainder of the chips into his mouth and begins to lick his fingers. Light passes across Man as he sits vegetating on the couch

Active Man enters from hallway now dressed in a different workout gear, he moves quickly as he cleans dishes and puts some fruit on the counter. Man shifts weight and struggles to grab a candy bar from his pocket without getting up. He opens candy bar and begins to eat it. Active Man, walks over to the couch, grabs remote and turns off the TV. Man and Active Man look at one another, Active Man points remote at Man and when Active Man presses a button on the remote, Man disappears.

Announcer:  Turn on the new you. At Stroh’s Fitness.

Active Man grabs workout bag and exits.

Scene 3. INTERIOR SHOTS OF STROH’S FITNESS. Graphics with contact info and current pricing specials appear over the shots of interior.

Announcer: Stroh’s Fitness includes a full track overlooking four tennis courts, the latest aerobic and strength training machines, free weights, and a staff of certified instructors. Come turn on the new you at Stroh’s Fitness.